Paul Ressler

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Top Stories by Paul Ressler

Most software businesses thinking of converting to SaaS do not have the “luxury” or opportunity of starting from scratch as a start-up business. This of course has the advantage of having a baseline revenue and customers. However, it complicates the conversion to a SaaS business. There are five approaches you can use if you currently [...] ... (more)

Three Open Source Opportunities for SaaS Businesses

The Future of Open Source Survey 2013 results were just recently released and the news is almost entirely good news for SaaS providers. In reviewing the results I see three new or improved opportunities for SaaS companies. As a backdrop to these opportunities it is important to keep in mind the tremendous growth of Open Source Software (OSS) over the past year. There are now over 1,000,000 open source projects an increase from 600,000 a year ago, it is an area of substantial investment by venture capitalists and others, and the sponsors of this survey make the case that open sour... (more)

SaaS and Mobile User Experience

I recently attended the MassTLC Wireless Summit where Rich Miner, General Partner at Google Ventures, was asked about the importance of user experience. He loved answering this “softball” question. He responded that user experience is absolutely critical for mobile applications, that most successful enterprise applications have a great user experience and that it is key for the viral growth that […] ... (more)

The SaaS Customer Lifecycle: Seven Pitfalls

Software vendors transitioning from a license software model to a Software as a Service (SaaS) model have the opportunity for a more sustainable and predictable business model but face the potential for significant customer lifecycle missteps in the transition. Current SaaS providers know that improvements in the customer lifecycle can have a substantial impact on their profitability. Selling to the right people and nurturing long-term relationships with these decision makers is a continuing challenge and is one of the keys to success. Ongoing efforts to achieve this in an effec... (more)

Five Opportunities to Use Mobile Devices in Your SaaS Solution

In a previous posting I talked about some questions to ask yourself about your customers use of your SaaS application on mobile devices as a way to help understand how mobile fits into your SaaS business. It is clear that extending your application with mobile devices is a trend not only in SMB applications but also in Enterprise applications. At this point all of the major SaaS CRM providers have mobile devices as part of their solution. Many vertical industry solutions also have mobile as a key part of their solution particularly when it involves mobile workers. Here are 5 Oppor... (more)