Paul Ressler

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Top Stories by Paul Ressler

I’m a fan of the Netflix show House of Cards but this isn’t about whether Kevin Spacey’s character Francis Underwood is like real politicians. “Slow” isn’t about the pace of the show which I think is fast based. It’s about why I see the “loading” sign on my TV screen while I’m streaming content from […] ... (more)

Improving the SaaS Customer Experience

I recently attended the Mass Technology Leadership Council session entitled SaaS Business Model Series: Improving Customer Satisfaction and the Customer Experience by Leveraging Operations.  For brevity I call the session Improving the SaaS Customer Experience.  The strategic importance of the customer experience for a successful SaaS business was covered well by Skip Besthoff, General Partner at Castile [...] ... (more)

Three Steps to Improved SaaS Account Growth

I recently performed a survey of SaaS providers which indicated that only 36 percent of respondents were happy with the growth of each customer account. I wrote an article for Sandhill.com, Three Steps to Improved SaaS Account Growth, that provides some very concrete steps to take to diagnose and improve account growth. You can also [...] ... (more)

I’m Feeling Lucky

I recently read the book “I’m Feeling Lucky: The Confessions of Google Employee Number 59″ by Douglas Edwards and it was a fun book to read. There were also a lot lessons about growing a company, introducing products, and developing a brand. This is a firsthand account of the early days at Google, from 1999 [...] ... (more)

Strategies for Converting to SaaS

Most software businesses thinking of converting to SaaS do not have the “luxury” or opportunity of starting from scratch as a start-up business. This of course has the advantage of having a baseline revenue and customers. However, it complicates the conversion to a SaaS business. There are five approaches you can use if you currently [...] ... (more)