Paul Ressler

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Top Stories by Paul Ressler

In a past posting I talked about using an Infrastructure as a Service as the basis for your SaaS application using Amazon Web Services as an example.  Another alternative is using a Platform as a Service.  It is pretty clear that at least some of the more mature PaaS services are appropriate for this purpose.  [...] ... (more)

Are Your New SaaS Customers Like Baby Sea Turtles?

We’ve all seen the nature pictures and videos of how a mother sea turtle raises their young. The short answer is that they don’t. They lay their eggs, cover them with sand and leave them to survive as best they can. Of course only a few survive to adulthood. Many get lost on their first trip […] ... (more)

The SaaS Customer Lifecycle: Seven Pitfalls

Software vendors transitioning from a license software model to a Software as a Service (SaaS) model have the opportunity for a more sustainable and predictable business model but face the potential for significant customer lifecycle missteps in the transition. Current SaaS providers know that improvements in the customer lifecycle can have a substantial impact on their profitability. Selling to the right people and nurturing long-term relationships with these decision makers is a continuing challenge and is one of the keys to success. Ongoing efforts to achieve this in an effec... (more)

Five Opportunities to Use Mobile Devices in Your SaaS Solution

In a previous posting I talked about some questions to ask yourself about your customers use of your SaaS application on mobile devices as a way to help understand how mobile fits into your SaaS business. It is clear that extending your application with mobile devices is a trend not only in SMB applications but also in Enterprise applications. At this point all of the major SaaS CRM providers have mobile devices as part of their solution. Many vertical industry solutions also have mobile as a key part of their solution particularly when it involves mobile workers. Here are 5 Oppor... (more)

Three Open Source Opportunities for SaaS Businesses

The Future of Open Source Survey 2013 results were just recently released and the news is almost entirely good news for SaaS providers. In reviewing the results I see three new or improved opportunities for SaaS companies. As a backdrop to these opportunities it is important to keep in mind the tremendous growth of Open Source Software (OSS) over the past year. There are now over 1,000,000 open source projects an increase from 600,000 a year ago, it is an area of substantial investment by venture capitalists and others, and the sponsors of this survey make the case that open sour... (more)