Welcome!

Paul Ressler

Subscribe to Paul Ressler: eMailAlertsEmail Alerts
Get Paul Ressler via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Paul Ressler

Software vendors transitioning from a license software model to a Software as a Service (SaaS) model have the opportunity for a more sustainable and predictable business model but face the potential for significant customer lifecycle missteps in the transition. Current SaaS providers know that improvements in the customer lifecycle can have a substantial impact on their profitability. Selling to the right people and nurturing long-term relationships with these decision makers is a continuing challenge and is one of the keys to success. Ongoing efforts to achieve this in an effective, repeatable, and efficient manner will result in happy customers and a more profitable SaaS business. Whether you are a current SaaS provider or are just converting here are some pitfalls in the customer lifecycle: 1. Successfully Selling to the Wrong People A key attribute of a successfu... (more)

Setting Cloud Service Level Agreements – Science or Art?

Whenever a SaaS or Cloud services business develops a new service the questions usually come up “Should we have SLAs”?  “What should the SLAs be”? “What should the penalties be”? Service Level Agreements are really about developing trust between you, as the service provider, and your customer.   If your prospect or customer does not trust that [...] ... (more)

Five Opportunities to Use Mobile Devices in Your SaaS Solution

In a previous posting I talked about some questions to ask yourself about your customers use of your SaaS application on mobile devices as a way to help understand how mobile fits into your SaaS business. It is clear that extending your application with mobile devices is a trend not only in SMB applications but also in Enterprise applications. At this point all of the major SaaS CRM providers have mobile devices as part of their solution. Many vertical industry solutions also have mobile as a key part of their solution particularly when it involves mobile workers. Here are 5 Oppor... (more)

Availability and Security More Important than SaaS Application Functionality?

I recently compiled the results from a survey I set up on the SaaS customer experience from the providers perspective.  One of the surprising results was that the respondents viewed availability of the service as more important than the application functionality.  This was from the perspective of what their customers were most concerned about. 80% [...] ... (more)

SaaS and Mobile User Experience

I recently attended the MassTLC Wireless Summit where Rich Miner, General Partner at Google Ventures, was asked about the importance of user experience. He loved answering this “softball” question. He responded that user experience is absolutely critical for mobile applications, that most successful enterprise applications have a great user experience and that it is key for the viral growth that […] ... (more)