Paul Ressler

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Top Stories by Paul Ressler

The Future of Open Source Survey 2013 results were just recently released and the news is almost entirely good news for SaaS providers. In reviewing the results I see three new or improved opportunities for SaaS companies. As a backdrop to these opportunities it is important to keep in mind the tremendous growth of Open Source Software (OSS) over the past year. There are now over 1,000,000 open source projects an increase from 600,000 a year ago, it is an area of substantial investment by venture capitalists and others, and the sponsors of this survey make the case that open source has taken over as the major software business model going forward. The opportunity to run your SaaS business using Open Source Software (OSS) as the core application has always been there, Aquia and SugarCRM are both good examples. This type of business model is sometimes referred to as Op... (more)

Setting Cloud Service Level Agreements – Science or Art?

Whenever a SaaS or Cloud services business develops a new service the questions usually come up “Should we have SLAs”?  “What should the SLAs be”? “What should the penalties be”? Service Level Agreements are really about developing trust between you, as the service provider, and your customer.   If your prospect or customer does not trust that [...] ... (more)

Three Keys to Successful SaaS User Adoption

Many Business to Business (B2B) SaaS solutions are far more complex than business to consumer solutions and require a more complex approach to user adoption. User adoption is critical to the B2B SaaS provider profitability through reduced customer churn, higher number of users, and increased up-sell opportunities. Three keys to SaaS user adoption are measuring user [...] ... (more)

SaaS and Mobile User Experience

I recently attended the MassTLC Wireless Summit where Rich Miner, General Partner at Google Ventures, was asked about the importance of user experience. He loved answering this “softball” question. He responded that user experience is absolutely critical for mobile applications, that most successful enterprise applications have a great user experience and that it is key for the viral growth that […] ... (more)

The SaaS Customer Lifecycle: Seven Pitfalls

Software vendors transitioning from a license software model to a Software as a Service (SaaS) model have the opportunity for a more sustainable and predictable business model but face the potential for significant customer lifecycle missteps in the transition. Current SaaS providers know that improvements in the customer lifecycle can have a substantial impact on their profitability. Selling to the right people and nurturing long-term relationships with these decision makers is a continuing challenge and is one of the keys to success. Ongoing efforts to achieve this in an effec... (more)