The 2013 Future of Cloud Computing Survey results were just released. This
is the third year of this comprehensive survey covering Software as a Service
(SaaS), Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).
The survey provides several takeaways for SaaS providers. Clearly SaaS market
penetration continues to grow with 63% of organizations using SaaS, […]
Whenever a SaaS or Cloud services business develops a new service the
questions usually come up “Should we have SLAs”? “What should the
SLAs be”? “What should the penalties be”? Service Level Agreements are
really about developing trust between you, as the service provider, and your
customer. If your prospect or customer does not trust that [...]
Dyn, a Manchester, N.H.,-based provider of Domain Name System (DNS) and email
services for SMB and enterprise customers, has a customer-retention rate of
ninety-five percent and an upsell rate of 24 percent, enviable numbers when
the average industry retention rate including upsell is more like 85–90
percent. Here’s how they achieved a high level of [...]
Software vendors transitioning from a license software model to a Software as
a Service (SaaS) model have the opportunity for a more sustainable and
predictable business model but face the potential for significant customer
lifecycle missteps in the transition.
Current SaaS providers know that improvements in the customer lifecycle can
have a substantial impact on their profitability. Selling to the right people
and nurturing long-term relationships with these decision makers is a
continuing challenge and is one of the keys to success. Ongoing efforts to
achieve this in an effec... (more)
In a previous posting I talked about some questions to ask yourself about
your customers use of your SaaS application on mobile devices as a way to
help understand how mobile fits into your SaaS business.
It is clear that extending your application with mobile devices is a trend
not only in SMB applications but also in Enterprise applications. At this
point all of the major SaaS CRM providers have mobile devices as part of
their solution. Many vertical industry solutions also have mobile as a key
part of their solution particularly when it involves mobile workers.
Here are 5 Oppor... (more)